be “talk-about-able”…
my number one rule for marketing (and product design)
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Akin Arikan is THA MAN! (web analytics expert)
Unica’s Akin Arikan presented in one of the eMetrics Marketing Labs session with Michelle Rutan of National Instruments where they provided a jaw dropping showcase of the power of the NetInsights product.
Posted in Currently Uncategorized, analytics, business, cool, creative, playtime, shout outs, technology, thankfulness, websites Tagged Akin Arikan, analytics, internet marketing, web analytics Leave a comment
nice info on culture, entreprenurial environments, and product development
thanks @waynesutton for capturing and posting this social media interview
enjoyed the mashable atlanta mixer last week…met a lot of cool folks.
thanks to wayne for capturing and posting this!
Posted in business, cool, creative, playtime, shout outs, technology, thankfulness, thoughts, videos Tagged adam bloom, internet, internet marketing, jason keath, marketing, mashable.com, social media, video, wayne sutton Leave a comment
interesting issue for google
Google Chief Executive Eric Schmidt, in a brief interview, said the radio effort failed because Google never came up with a good way to measure listener response. On the Web, he explained, Google can charge advertisers based on performance — that is, how many times users click on an ad.
“With an enormous data corpus, our computers can do the math really well,” he said. “But in the audio case, there wasn’t a good signal back to us about which ads performed.”
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oh…yet another good marketing quote
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
- Peter Drucker
good quotes for marketers
- One needs to be slow to form convictions, but once formed they must be defended against the heaviest odds. – MG
- You must be the change you want to see in the world. – MG
- I think it would be a good idea. – MG
- Though we have heard of stupid haste in war, cleverness has never been seen associated with long delays. – ST
- It is only one who is thoroughly acquainted with the evils of war that can thoroughly understand the profitable way of carrying it on. – ST
- To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting. – ST
- A good plan violently executed now is better than a perfect plan executed next week. – GSP
- A piece of spaghetti or a military unit can only be led from the front end. – GSP
- A pint of sweat, saves a gallon of blood. – GSP
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nice, simple, marketing…and fun too
haiku and ascii…hahaha! aha!