By adam | Published: May 11, 2009
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
- Peter Drucker
Also posted in business, creative, technology, thoughts | Tagged brand, drucker, good, information, market, marketing, peter, power, product, quote, service, supplier, trust
oh…yet another good marketing quote