About This Site
This blog is evolving after a switch from pmachine to wordpress…I’ve been wanting to do this for a while and just haven’t been able to invest the time.
Being a personal blog, I keep a journal of thoughts and ideas:
1) creative and profitable “design” which comes from product innovations, business processes, technical phenomena, artistic endeavors, people, organizations, and…well, anywhere else it happens to show up.
2) the overlap of marketing, sales, customer service, products/services, and technology.
The old blog is still up and located here http://www.benjaminbloom.net/feed/weblog.php (as I will attempt to migrate the info from pmachine to wordpress…which doesn’t seem to be straightforward).
Adam’s LinkedIn Profile: http://www.linkedin.com/in/adambloom
The “Written” Bio:
Adam has spent the past 12 years at leading companies the internet marketing, CRM, and marketing automation industries.
Currently, Adam runs sales and product marketing at MarketingCentral - a division of Unica. MarketingCentral is the worldwide leader in on-demand marketing resource management (MRM) software. Over 2000 companies and 25,000 people use MarketingCentral’s software-as-a-service to improve the productivity of their marketing departments and produce better marketing results.
Prior to his role at MarketingCentral, Adam was responsible for leading the campaign management team at PodShow (now Mevio), a Web.2.0 company founded by the inventor of podcasting, Adam Curry. The campaign management team developed and trafficked online banner, search, audio, and video advertising campaigns for: Coca Cola, Audible.com, BBC, Bodog, Hewlett-Packard, K-Mart, Sony Playstation, British Telecom, Cover Girl, Sony Pictures, Go Daddy, Mobil Oil, Partida Tequila, Columbia/Tristar Pictures, Hamilton Beach, Sony Electronics, Hard Rock Hotels, Maglite, and Nokia.
From 2001 to 2007, Adam worked for Oracle and Siebel Systems, the worldwide leader in CRM application software. During Oracle’s acquisition of Siebel, Adam was asked to build a business case and then direct the worldwide implementation of Siebel’s marketing automation software (which would manage almost half a billion dollars in budget and produce over one million leads annually for Oracle). Adam helped lead the program office which was responsible for sales and alliances as well as worldwide project staffing, planning, change management, and partnering with information technology teams in India and Redwood Shores. At Siebel, Adam ran a 15-person, award-winning marketing operations department which supported over 500 marketing programs, processed over 20,000 leads, and direct-sourced over $100,000,000 of pipeline contribution per quarter. Adam worked closely with sales, consulting, and product teams while speaking on behalf of Siebel at both public and private events. Adam launched Siebel’s online community and was part of the integrated, internet marketing, and direct marketing departments. Adam also spent several years in the field working with large, global accounts and consulting with companies to help them improve the return on their CRM investment.
Before Siebel, Adam worked at Kinzan with Garland Wong (prior principal architect of Cybercash) and Dr. Ray Ghanbari (recent CTO of Performance Marketing at Overture/Yahoo). Kinzan was one of the earliest companies to offer hosted e-CRM applications and innovated a web services platform before SOAP, WSDL, and UDDI were published. Adam contributed to both product marketing and sales functions at the start-up while part of the sales organization led by Tom Aitchison (prior SVP/GM of Webmethods) and worked alongside some of the most talented sales, product, and marketing people in the software industry.
Adam has started three small businesses during the past decade, consulted independently on numerous projects with colleagues, and participated in a variety of professional organizations. Early on in his career, Adam became employee “60-something” at iXL (later acquired by Aquantive and Microsoft). While at iXL, he was responsible for launching the first two versions of WebMD’s doctor-desktop and consumer portal. Adam helped to launch Chase.com and several other websites and online applications. While at iXL, he also won multiple awards for multimedia from the International Television Association.
Adam graduated with high honors from Georgia Tech in 1996 while earning a degree in Industrial Design and creating an undergraduate thesis in human-computer interaction. He lives with his wonderful wife in Atlanta, Georgia and enjoys: playing and listening to music, design and art, spending time with friends, walking his dogs, reading and learning, playing various outdoor sports, blogging and being an internet junkie, consuming all types of things, and playing the occasional Wii or Xbox video game.